PoGo!

For three years I provided a community taxi service at Reed College through a group called "Reed Rideshare." The purpose of this group is to connect people with cars, with people who need rides. As a college student looking for some extra money, this was a perfect opportunity to drive some of my peers to and from the airport. When Reed's reunion seasons came around, word got out about my service and I found myself frequently receiving texts from Reed alumni for rides. I decided to brand my service from that point as PoGo! and used social media to promote my service around breaks, reunions, and inclement weather. This advertisement was cross-posted on Reed Facebook groups at times of high internet traffic.

The response was overwhelmingly positive and successful. Alumni and students used my service to promote a hyperlocal, community-based service, and we would have great conversations on the way to the airport. The past year or so has slowed down in business, because my business model now focuses on creating space for other students with cars to fill in my place as I phase out of Reed College. Other students need the extra money more than I do, and by paving the way with "Reed Rideshare" and PoGo! I hope to have inspired other Reed community members to support eachother in the coming years.