Whatcom Working Waterfront Coalition

November 2023 - February 2024

The Whatcom Working Waterfront Coalition (WWC) in Bellingham, WA and its eponymous health trust are associations that work with Premera Blue Cross. The WWC is focused on providing community support to businesses and organizations located on the waterfront in Bellingham, WA. They also provide resources, legal representation, career guidance, and certification courses.

Testimonials - WWC

The WWC strategic marketing team requested a series of cobranded testimonial videos for use on their website. I led the development of a new creative treatment for all future testimonial videos.

Concept: Create a set of three videos starring the owners of three of the organizations in the WWC. These interviews will shine a spotlight on a few waterfront businesses and why they value the work that the WWC does.

Goal: Create hi-fidelity testimonial videos that can be used by WWC to increase membership, awareness, and opt-ins for the health trust.

Roles: Producer, writer, interviewer

Testimonials - Premera Blue Cross

The Premera Blue Cross strategic marketing team requested a second set of the cobranded testimonial videos for use in marketing campaigns. I led the development of a new creative treatment for all future testimonial videos.

Concept: Create a set of three videos starring the owners of three of the organizations in the WWC. These will just be shorter versions of the WWC testimonial videos above, but will also focus more on the health trust and Premera Blue Cross.

Goal: Create hi-fidelity testimonial videos that can be used by Premera Blue Cross to sell more health plans to Washington-based associations.

Roles: Producer, writer, interviewer