Scriptwriter

HMO SEBB video

Our first member base for Premera Blue Cross HMO was SEBB (Seattle Education Benefits Board). I worked with the member communications team to develop the script for the HMO SEBB video. We also consulted our regulatory attorneys and the PBC HMO business owner to ensure accuracy of the content.

Concept: Each SEBB video features a kid playing the part of someone in the education field. For the PBC HMO video, we wrote it starring a coach, since the HMO brand concept centers around the idea that a primary care provider (PCP) is a member’s “quarterback of care.”

Goal: Create an enjoyable and educational video to sell SEBB employees this new, more affordable HMO health plan.

Roles: Writer, co-producer

Vendor: STEPT Studios

HMO LIFT commercial (internal)

Every year the sales and marketing departments put together an internal, week-long seminar called LIFT. During this event, leadership will present on different marketing, sales, and business topics. Each year, LIFT has a different theme and the Brand Creative team is tasked with creating all branded assets including introductory videos for each day. We were asked to include a shout out to Premera Blue Cross HMO somewhere during the 5 videos.

Concept: Create a fun commercial that outlines the benefits that come with a Premera Blue Cross HMO plan.

Goal: We made this video to serve as a “commercial break” during our 2023 LIFT internal video intros.’

Roles: Writer, director, producer