Social Media
As we looked towards the future of Chinook Book and its user demographic, it was clear that our social media presence needed to be attractive, accessible, and intriguing. Juggling social media and content was a challenge, especially as I developed an editorial voice for the organization.
As a millennial, I wanted to use social media to entice other millennials to use our service. We provide promotional discounts for a large range of products, industries, and businesses, but often we were aiming only at our target demographic and not looking ahead or beyond. Using my knowledge of millennial use of the internet, specifically Twitter, I decided to use memes as a new way to attract younger users to Chinook Book. Later, the social media direction was changed back to a more serious tone.
Facebook has probably been our most effective social media outlet, often because of sponsorship and boost options. Our approach to Facebook promotion was less about creating new, enticing content, and more about advertising our existing content in a quick, concise way.
We didn’t have a solid plan for regular Instagram promotions, but each team had access to their market-specific Instagram account, which made contributing very easy. Occasionally, I would take over during certain months featuring gardens/plants and hikes/roadtrips. Moving forward I hope they continue working together to create a team inclusive, and regularly posting Instagram promotion plan.