Subaru

Early in my career, I spent a lot of time creating conceptual advertisements for imaginary campaigns. One of these concepts was a joint advertisement campaign between Subaru and the National Parks Service (NPS). At this time, Subaru had already begun working with NPS, but in my campaign, each advertisement would feature a different national park with a pun in the tagline. Each advertisement would also feature my own Subaru Impreza as a thread through the entire campaign.

In my opinion, while the second one looks better compositionally, the text I came up with makes no sense lol.

Roles: Writer, graphic designer, photographer